President’s Day Advertising
In the words of Adam Sandler from SNL, "Who are the ad wizards who came up with this one?"
Why is it every year, around this time, we get dancing George Washingtons telling me to buy new furniture for my home, or a rapping Abraham Lincoln informing me it's time for a new car? These are usually locally produced advertisements found on television. I have no problems with the actual sale. I don't mind saving money. I groan every year around this time when a likeness of one our former presidents is dancing and singing their way to new furniture deals. I don't think this was the intention of President's Day. Keep the sale, but rethink the advertising strategy!
Fred!
LikeiPod Touch Advertisement
I talked about this new iPod television advertisement in one of my last classes:
It's a fun, fast paced commercial, with upbeat (and catchy) music. This advertisement is similar to most Apple commercials with a white background and a fairly simple and clutter-free design.
I compared this advertisement in class with most other iPhone commercials, which are a little more downbeat and straightforward. It's interesting since both of these products are fairly similar...the iPod Touch is missing the phone component, otherwise it's much the same thing.
Yet, with the design of these advertisements, it appears as though Apple targets the iPod to younger folks who want music and games (hence the upbeat music and fast paced design), while the iPhone is marketed to professionals with a calm commercial.
One example of an iPhone commercial...
Fred!
Burger King Endorsement
It's not often that I find myself enjoying a Burger King Advertisement. The King frightens me a little, so it was refreshing to see a new twist on a "Celebrity Endorsement".
Fred!
Hulu Go-To-Site For TV Shows, Movies
NPR ran a story yesterday, Hulu Go-To-Site For TV Shows, Movies. When speaking to my class, most if not all students raise their hand saying they watch programs off hulu or an equivalent website. It seems like the future, but as the story says the advertising within each video far from pays for production costs like advertising on traditional tv outlets. Will that mean less quality TV since eyes are moving to the web? Is there quality now, I guess that's debatable too!
Ironically, hulu advertises on TV. Here is an example that ran during the Superbowl earlier this year:
Fred!
ESPN360 Clever Advertising
Not that I'm particularly a fan of Billy Mays (the infomercial guy), but I think this is a clever parody of an infomercial style commercial to advertise ESPN 360. It grabs your attention because Billy hosts the commercial. But, before you decide to tune away because your gut tells you it's an annoying infomercial, you stay watching because of it's wit and sarcasm (and it's only 30 seconds long!)
Fred!
Tweets from @fredvigeant
- @4sqCNY That is pretty good. I haven't seen anything like that around here.
- @tanyaott1 unfortunately I will be missing this year's PRPD conference.
- Amazon free music sampler of who's next: http://amzn.to/c7eJQV
- A helpful tool if you're curious what NFL game is on in your market this Sunday http://bit.ly/bau89K
- @stationinfo Thanks for the heads up!
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